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Advertising Anachronism
Every morning I see this billboard ad in Boston’s South Station: The ad is for the struggling Surface 2 tablet. Unable to build momentum since the launch of the original Surface in late 2012, Microsoft...
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Design Is About Intent
The most admired companies of each age are often associated with a certain core competency. Ford popularized assembly line manufacturing in the 1910s. Toyota kicked off the lean revolution with its...
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